- Free Shipping ON ORDERS OF 6 Bottles or MORE
Effective Date: August 5, 2026
Last Updated: August 5, 2026
This Privacy Policy describes how ACUMEN WINE (“Company,” “we,” “us,” or “our”), a California limited liability company, collects, uses, discloses, and protects your personal information when you visit our website, purchase our wine, or interact with our online services (collectively, the “Services”).
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
Our website and Services are intended strictly for individuals who are at least 21 years of age. We do not knowingly market to, solicit, or collect personal information from individuals under the age of 21. If we become aware that a person under 21 has provided us with personal information, we will immediately delete such information from our records.
We collect several types of information from and about users of our Services:
Contact & Account Information: Name, email address, phone number, billing address, and shipping address.
Verification & Compliance Data: Date of birth or age verification details required by law for purchasing alcohol.
Transaction Details: Payment card details (processed securely via third-party payment processors), order history, and delivery details.
Communications: Records and copies of your correspondence if you contact us, sign up for our newsletter, or join our wine club.
Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and the duration of your visit.
Cookies and Tracking Technologies: Web beacons, cookies, and pixels to store user preferences, analyze traffic, and enhance navigation.
We use your information for business and commercial purposes, including to:
Verify that you are at least 21 years old before completing a purchase.
Process and fulfill your orders, manage shipping and deliveries, and process payment transactions.
Manage wine club memberships, subscriptions, and customer service requests.
Comply with federal, state, and local alcohol sales regulatory and reporting compliance requirements.
Send transactional updates, order confirmations, and promotional newsletters (where consented).
Analyze website performance, prevent fraudulent transactions, and ensure legal compliance.
We do not sell your personal information for monetary payment. We share information only with third parties that assist in operating our business:
Service Providers: Fulfillment and shipping partners, payment processors, age-verification software providers, web hosting services, and email marketing vendors.
Legal and Regulatory Authorities: To comply with state laws, direct-to-consumer (DtC) wine shipping reporting, court orders, subpoenas, or lawful government audits.
Corporate Transactions: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information:
Right to Know / Access: You have the right to request details about the categories and specific pieces of personal information we have collected about you over the past 12 months.
Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions (such as legal recordkeeping for wine sales).
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale or Sharing: We do not sell your personal information. If we share information for cross-context behavioral advertising, you have the right to opt out.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise your California privacy rights, please submit a verifiable request to us using the contact information below.
Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Disabling cookies may prevent you from taking full advantage of the website features, such as maintaining items in your shopping cart.
We implement reasonable technical, administrative, and physical security measures to protect your personal information against unauthorized access, loss, or misuse. We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or regulatory reporting obligations.
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this page periodically.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
ACUMEN WINE
Attention: Privacy & Legal
Address: PO Box 2520, Napa, CA 94558
Email: info@acumenwine.com